VP Marketing (Community and Brand)
San Francisco +1
Posted a month ago

VP Marketing(Community and Brand)


About the company: 

We are parents building for parents. We are redesigning the baby nursery and making it smart, intuitive and delightful.

Our first product is a smart crib for babies from 0 to 24 months of age. 

Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom!


We are all about sensing, learning and impacting the outcome for the baby and parents. 

See how it works

Position Summary:

  • You will be the first key hire in the Marketing team and as the US leader, work directly with the founders. 
  • You will be responsible for hiring and building the Marketing team in the US.  
  • Build a strong brand presence, content pipeline and an engaged community, drive strong word of mouth & organic growth
  • Manage key strategic demand generation campaigns to achieve sales targets. 

Key Qualifications:

  • 6 to 7 years of marketing experience. 
  • Proficient with  marketing tools - email marketing, content marketing, blog management, social media management, etc.
  • Experience building and growing a community offline and online
  • Master brand strategist and an obsessive focus on the end user

You will be responsible for :

  • Be responsible for brand strategy, positioning and expression through the written word and design formats
  • Champion our community and aggressively grow, implement strategies and tactics to grow followers and convert them to users. 
  • Drive measurable word-of-mouth growth. Be responsible for organic growth, generate leads through content, virtual events and by building and engaging a passionate community.
  • Manage PR and outreach programs. Build a strong ecosystem driven by trust and loyalty through ambassador programs, influencers, mommy bloggers and experts in the field.
  • Create a content strategy and build a scalable, efficient pipeline to drive engagement with our target audience.
  • Work closely with growth marketing to amplify reach. 
  • Incubate and grow partnerships with other organizations to drive brand awareness.

Nice-to-have :

  • Previous experience growing a D2C brand 
  • An entrepreneur at heart and wants to do your own startup some day. 
  • Understanding/Experience in growth marketing and state of the art practices in performance marketing, CRM marketing and D2C e-commerce 


What We Offer:

  • Competitive salary
  • 100% employer contribution for medical/dental/vision insurance
  • ESOPs and results oriented work environment. 

Quick Facts :  

INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year

TYPE : Privately held, VC backed 

FOUNDED : 2019

LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. 

Follow us on LinkedIn.

Sounds like a good fit for you? :

Are you excited to work collaboratively with design, product, and engineering? 

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? 

Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? 


Come join us!

Say 👋 :

Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.


Cradlewise Inc
Smart cribs for babies
Size:  11-50 employees
Justine & Olivia Moore's Notes
Justine & Olivia Moore
Curator of Accelerated
Exciting opportunity to lead marketing for a company reinventing baby tech - starting with a smart crib that parents are obsessed with! Recently raised a large funding round from CRV and Footwork.